A mid-market electronics retailer was falling behind due to delayed, manual price updates, losing margin and market share to faster-moving competitors. TechWish implemented an AI-powered pricing engine that benchmarked competitor prices every 10 minutes and pushed real-time updates through margin-safe rules. With faster reactions, better control, and consistent pricing intelligence, the retailer improved conversions, recovered revenue, and regained its edge in the fast-paced world of consumer electronics.
Snapshot:
- AI-powered price matching with real-time competitor tracking
- Dynamic SKU-level updates via Magento storefront integration
- Margin protection through automated threshold enforcement
- Live dashboard for pricing insights and override control
