A national lifestyle retailer struggled to keep high-value customers engaged with flat loyalty discounts that cut into margins. TechWish deployed an AI-driven personalized pricing engine that segmented customers by behavior and purchase value to deliver targeted incentives. By syncing with the CRM and loyalty platform, the system drove repeat purchases, boosted average order values, and helped the brand turn its loyalty program into a high-performing revenue and retention driver.
Snapshot:
- AI-personalized offers based on behavioral segmentation
- Integrated loyalty campaigns across app, email, and CRM
- Real-time pricing engine powered by Azure Machine Learning
- A/B tested campaigns to refine impact by customer tier
